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Boost Your Sales Campaigns With Social Media

using social media for sales contests

Are the regular leader boards and contest boards feeling old and stale? Try adding social media (like Facebook, Twitter, etc)

If your company or department doesn’t have a Facebook and Twitter page, you’re missing the boat!

This is a quick, easy and best of all FREE way to promote your current contest campaign. Let’s say you have XYZ campaign going on… Each time someone reaches a milestone like a completed presentation or a delivered sale, it only takes a few clicks of the mouse and typing a few words to not only promote your contest or sales campaign but most importantly provide recognition to your sales person.  This is far more important to your sales force than you may realize!

As you know, sales people thrive on positive recognition. The more positive recognition we as managers and business owners can give to our sales reps, the better. Of course, our sales men and women love to earn plaques and awards for being to “top dog” but the little things we do to show that we notice them go a long way and social media is a great way to do this without spending a single penny.

Social media is such a powerful (and again FREE) way to promote your contest and also your business!

Almost every day, one of our reps will “share” our Facebook post on their personal Facebook wall. Think about it. Of course they are… We are bragging on them! They want their friends and family to see that they are doing great things! Not only is this a plug for them, it is also a plug for your company!

You’ll know your social media efforts are worthwhile when you have days like I do. I get texts and phone calls from all over our territory telling me what they have accomplished. Yes, they want my approval but most of all, they want me to put it on Facebook. I manage a sales team of approximately 50 people but our territory has about 200 awesome people. I automatically put “my” team’s successes and contest progression on Facebook but since they whole territory knows that I manage our company Facebook page, they are sure to text me right away with what they have achieved because they know it will be on Facebook within 5 minutes, regardless of the time of day.

Funny enough, I am typing this at 7:30 at night. I am off of work. All of our sales calls are completed for the day. As I am writing, I get a text from a sales person who is in my territory but doesn’t work at our office. He got a sale. Why would he let me know that this time of day? He knows it will be on Facebook.  That’s powerful.

Even though I am at home and off the clock, I make sure to take a second and put it on the company’s Facebook page. It is totally worth it.

Try this simple, easy and free way to promote your current sales contest and let me know how it goes!

Most importantly, HAVE FUN!

FREE Sales Contests! 10 Ways To Motivate Your Sales Team Without Spending a Dime!

FREE Contests! 10 ways to Motivate Your Sales Team Without Spending a Dime!

Sometimes we get so caught up in contests and promotions and kill ourselves trying to come up with the next new perfect thing and completely forget about things we can do to motivate people without spending a lot of money on cash and prizes.

1 – Special Parking Spot. Okay. You do have to spend a little money getting the sign made but that’s negligible when it comes to the prestige of having a top sales parking spot. You only pay for the sign once, it pays for itself month in and month out. Make it a sweet spot that EVERYONE wants and put a sign. Make an announcement at the end of the last sales period that “John” has earned top sales and is therefore privileged enough to park in that spot.

2 – Top Dog message board. This one really is absolutely free. We all have white boards in our sales meeting room. Have a “top dog” spot. The top dog from last week (or yesterday!) gets to have their name displayed on the top of the board all week or all day long.

3 – Top Dog benefits!  Now that your “top dog” has their name displayed at the top of the board, allow them the “honor” of holding part of the sales meeting every day. Keep their portion of the meeting short and sweet. Not only does this allow the others to hear from someone who is rocking and rolling, it gives YOU a little breathing room too!

4 – VIP Treatment! Who doesn’t want VIP treatment? Let your top guy have the red carpet treatment for the week. No matter what your business or your office set up, your guys have their favorites of everything. Let those things be exclusive to the weekly VIP. Have a special VIP chair for the meetings that is more comfortable than therest, have your receptionist make him coffee just the way he likes it. Whatever you can think of within your office, have the top salesperson get VIP treatment all the way for the whole week. I promise you, the other ones will work hard to be “king of the week” next week.

5 – Lunch Boss! Every company is different so this may or may not apply to your organization. In our office, we all decide collectively where we are going to order from. It would be a great way to recognize your guys by letting them decide where to order lunch from for the week. Maybe you have a cafeteria… Let the top sales person be NUMBER ONE in line!

6 – Insider Perks. Let your top dog be “in” on important meetings and actually listen to their input. Not only do they get to feel important, you get a whole new perspective of things and will probably benefit from their input!

7 – Time with the BOSS! Believe it or not, your sales team values time with you more than you realize. Just having undivided time with you is invaluable to them! Take them to lunch with you, let them shoot a game of pool with you or a round of golf. A little goes a long way with this category!

8 – Let them help you plan the NEXT contest! By involving your top guy in planning your next contest you make them feel important. As a side benefit, you get to see what really motivates your sales team!

9 – Give them a “bye”. In sports, sometimes teams get to automatically qualify to compete with other teams. Perhaps your “top dog” would earn a “bye” for the next contest and automatically earn extra entries in the next drawing or contest for being the number one guy the previous week!

10 – Best for the best! Let your number one guy for last week have access to the number one leads for this week! Like in the classic sales movie “Glen Gary, Glen Ross”, the leads go to the closers! The best sales person last week deserves their pick of the sales leads (or appointments) for this week.

When its all said and done, creating a winning sales team all boils down to recognition.

You CANNOT recognize your people for their achievements too much.

Don’t praise them for bad work but find ANY good reason to notice them for doing the right things!

Always remember to HAVE FUN!