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Boost Your Sales Campaigns With Social Media

using social media for sales contests

Are the regular leader boards and contest boards feeling old and stale? Try adding social media (like Facebook, Twitter, etc)

If your company or department doesn’t have a Facebook and Twitter page, you’re missing the boat!

This is a quick, easy and best of all FREE way to promote your current contest campaign. Let’s say you have XYZ campaign going on… Each time someone reaches a milestone like a completed presentation or a delivered sale, it only takes a few clicks of the mouse and typing a few words to not only promote your contest or sales campaign but most importantly provide recognition to your sales person.  This is far more important to your sales force than you may realize!

As you know, sales people thrive on positive recognition. The more positive recognition we as managers and business owners can give to our sales reps, the better. Of course, our sales men and women love to earn plaques and awards for being to “top dog” but the little things we do to show that we notice them go a long way and social media is a great way to do this without spending a single penny.

Social media is such a powerful (and again FREE) way to promote your contest and also your business!

Almost every day, one of our reps will “share” our Facebook post on their personal Facebook wall. Think about it. Of course they are… We are bragging on them! They want their friends and family to see that they are doing great things! Not only is this a plug for them, it is also a plug for your company!

You’ll know your social media efforts are worthwhile when you have days like I do. I get texts and phone calls from all over our territory telling me what they have accomplished. Yes, they want my approval but most of all, they want me to put it on Facebook. I manage a sales team of approximately 50 people but our territory has about 200 awesome people. I automatically put “my” team’s successes and contest progression on Facebook but since they whole territory knows that I manage our company Facebook page, they are sure to text me right away with what they have achieved because they know it will be on Facebook within 5 minutes, regardless of the time of day.

Funny enough, I am typing this at 7:30 at night. I am off of work. All of our sales calls are completed for the day. As I am writing, I get a text from a sales person who is in my territory but doesn’t work at our office. He got a sale. Why would he let me know that this time of day? He knows it will be on Facebook.  That’s powerful.

Even though I am at home and off the clock, I make sure to take a second and put it on the company’s Facebook page. It is totally worth it.

Try this simple, easy and free way to promote your current sales contest and let me know how it goes!

Most importantly, HAVE FUN!

santa_gifts

5 Easy Trip & Tricks to Keep Your Business Thriving Through the Holidays

Five Easy Tips and Tricks to Keep Your Business Thriving Through the Holidays

Some businesses wait all year for the holiday buying season. Black Friday actually derives its name from this! It is called Black Friday because it was at that point during the fiscal year that a typical company went from the “red” (losing money) to the “black” (making money).

Other businesses are lacking at that time of year because potential customers are spending their money on gifts and decorations and travel instead of the more “boring” things like a new roof, appliances, new flooring and so forth.

Utilize the power of your customers being in the buying mood and make a ton of money while helping your customers too!

1. Customers WANT to buy during the holiday season!holiday-sale-shopping

People are in a buying mood. They are bombarded everywhere with sales and deals! Use this to your advantage! It should be obvious but so many small businesses just don’t do it! Create a Christmas (or whatever holiday you celebrate) campaign! Have holiday specials! Give a free gift with purchase!

For a small business, your budget is limited but something as simple (and cheap!) as free gift wrap goes a long way! This can work for any product. Selling new appliances? How about a free saucepan to complement that stove?  Selling flooring,  a nice welcome mat would be a great “buy now” gift!

2. Give potential customers free gifts to just listen to your sales pitch or test out your product

The trick is to have the freebie be in sync with your product. Your clients love free gifts! It can be challenging to get customers to honor appointments this time of year but you would be surprised what they will do for something free! It’s not an accident that banks are known for giving away free blenders for opening an account. It’s marketing and it works! Own a salon? How about a free sample size shampoo with every wet cut? Does your company sell furniture? You could offer free delivery.

You can use this technique at any time, but to tie it in with the gift-giving season, call it your “Holiday Special”. It’s “your gift to them”!

2. Change your telemarketing or telemarketer phone script for the season

In order to get the most results during this time of year, cover the holiday objection before your prospect even brings it up! Try using something like this:

“Prospect, we know it is the holiday season and you are busy! We are too! What we are doing for our customers who do XYZ right now is offering THIS REALLY COOL FREEBIE! We know you could definitely use it this time of year. I have an appointment available at this DATE/TIME or this DATE/TIME. Which is better for you?”

We have used this to give away free a free ham or turkey right before Thanksgiving with HUGE results! All the prospect christmas_giftshad to do was listen to our quick 45 minute sales pitch and they got a $25.00 gift card to Wal-Mart to get their ham or turkey.

We will be doing the same thing right before Christmas as well. The only change to the phone script will be “just for taking a peek at our product, we will be bringing you out a gift card for a free ham or turkey or would you prefer a $25.00 Wal-Mart stocking stuffer card?”

It is the SAME EXACT card but it changes the potential customer from thinking whether or not they want the sales call to what free gift they want when we do our presentation.

3. Train your sales representatives to explain how having your product or service HELPS them during the holidays!

Regardless of what product or service you offer, I am sure you can find a benefit to having that product or getting that service before the holiday. For example, do you sell cars? How about taking that road trip to see grandma in a brand new model instead of that tired old one? What if you are a massage therapist? Wouldn’t a nice, relaxing massage help you unwind before you go visit your mother in-law?

Find a benefit and sell it!

4. Give back to the community!
My company typically runs a food or toy drive for charity during the holiday season. For each presentation, we allot a minimal amount to go to that charity. It all adds up by the end of the month! We then present the donation to the appropriate charity with a BIG CHECK and have their picture taken. This not only gives back to your community but it also helps your company maintain a positive reputation in your area. You may even get some publicity out of it! For Veteran’s Day, we teamed up with Sports Clips on the “Help a Hero” project. They came to the office for the big check (and the real one) and will be featuring our company as one of the contributors to their fund raising efforts. .

 

Sales is supposed to be fun! If you, as the sales manager or business owner, gets stressed out over the holidays, your sales team will too!

Plan to have a successful holiday sales campaign, put it into place and then go have fun selling!

Boost Your Sales Contest With Bonus Entries

Boost Your Sales Contest With “Bonus Entries”!

This is an easy and, best of all, free way to give your sales contests a proverbial shot in the arm when the initial excitement has worn off.  You can also use bonus entries to get your sales representatives to do a little extra that they normally wouldn’t do.

This simple contest booster will not only help you generate more sales, it makes it more fun for everyone!

There are many ways to use “bonus” entries into any contest but for now, we are going to  focus on the two I use most often and with the most results.

  1. Mid-stream bonus tickets
  2. Extra effort bonus tickets

Mid-stream bonus tickets:

Maybe you have a quarterly sales contest in where your sales representatives have the chance to win a cruise for two.  You’ve done all the groundwork to make sure the contest kick-off went well.  You decorated your sales meeting room with fabulous posters explaining the contest and each of your sales representatives has a contest flier that tracks their progress.  You even have your contest board up and update it daily so everyone can see their progress.  Slowly, you start to notice that your sales team isn’t as excited as they were when you first kicked off the contest.  What do you do?  That’s when bonus entries come into play!

Typically, for a quarterly contest, the first month and sometimes even through most of the second, I find the excitement level of the guys to be pretty good.  Usually, by the third month, the majority of them have lost the “oomph”.  It is easy to get it back up just by giving them double credit for the last month of the contest.  You can also have certain days that are usually not big producers and give them triple credit for those!  Make a big deal out of those bonus entries and be sure to point out that this gives the ones who had fallen behind a little bit a way to catch up quickly!

Not only do you have newly motivated sales people, you have more sales!

 Extra effort bonus tickets:

Every sales company is different but they always have the same problems (and usually the same solutions!).  I don’t know what your particular industry is, but I do know that there is that one thing that your sales people just don’t like to do.  For my industry, it is what we call “customer follow up”.  They HATE following up with their sales.  They have made their commission and have moved on to the next sale and fail to see the importance of following up with past customers.  For my particular industry, I may put up a regular sales contest but give bonus entries for every prior customer they successfully follow up with.

What is a small, relatively easy thing for your sales representatives to do that they consistently avoid?  How big of an impact would your business have if they did it?  How HUGE of an impact would it be if they were to accomplish it without being told to do it and they did it with a smile on their face and with purpose?

 That one simple thing could have a HUGE impact on your bottom line!

To implement this, add bonus tickets or entries to your regular sales contest.  For maximum impact, use this method only on your short-term contests like daily or weekly.  I have found that they don’t continue to motivate people on a monthly or quarterly contest.

To make those bonus entries even more special, use a different color raffle ticket or some other way to designate that those entries were for the “bonus” efforts.  That way they can see how much those bonus entries really mean to them and their chances of winning the contest.

The great thing about the “extra effort” bonus entries is that you can use it to fix whatever your sales team needs help with NOW.  The effects are immediate!

Always remember, have fun!  Sales is just a game, play to win!