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5 Easy Trip & Tricks to Keep Your Business Thriving Through the Holidays

Five Easy Tips and Tricks to Keep Your Business Thriving Through the Holidays

Some businesses wait all year for the holiday buying season. Black Friday actually derives its name from this! It is called Black Friday because it was at that point during the fiscal year that a typical company went from the “red” (losing money) to the “black” (making money).

Other businesses are lacking at that time of year because potential customers are spending their money on gifts and decorations and travel instead of the more “boring” things like a new roof, appliances, new flooring and so forth.

Utilize the power of your customers being in the buying mood and make a ton of money while helping your customers too!

1. Customers WANT to buy during the holiday season!holiday-sale-shopping

People are in a buying mood. They are bombarded everywhere with sales and deals! Use this to your advantage! It should be obvious but so many small businesses just don’t do it! Create a Christmas (or whatever holiday you celebrate) campaign! Have holiday specials! Give a free gift with purchase!

For a small business, your budget is limited but something as simple (and cheap!) as free gift wrap goes a long way! This can work for any product. Selling new appliances? How about a free saucepan to complement that stove?  Selling flooring,  a nice welcome mat would be a great “buy now” gift!

2. Give potential customers free gifts to just listen to your sales pitch or test out your product

The trick is to have the freebie be in sync with your product. Your clients love free gifts! It can be challenging to get customers to honor appointments this time of year but you would be surprised what they will do for something free! It’s not an accident that banks are known for giving away free blenders for opening an account. It’s marketing and it works! Own a salon? How about a free sample size shampoo with every wet cut? Does your company sell furniture? You could offer free delivery.

You can use this technique at any time, but to tie it in with the gift-giving season, call it your “Holiday Special”. It’s “your gift to them”!

2. Change your telemarketing or telemarketer phone script for the season

In order to get the most results during this time of year, cover the holiday objection before your prospect even brings it up! Try using something like this:

“Prospect, we know it is the holiday season and you are busy! We are too! What we are doing for our customers who do XYZ right now is offering THIS REALLY COOL FREEBIE! We know you could definitely use it this time of year. I have an appointment available at this DATE/TIME or this DATE/TIME. Which is better for you?”

We have used this to give away free a free ham or turkey right before Thanksgiving with HUGE results! All the prospect christmas_giftshad to do was listen to our quick 45 minute sales pitch and they got a $25.00 gift card to Wal-Mart to get their ham or turkey.

We will be doing the same thing right before Christmas as well. The only change to the phone script will be “just for taking a peek at our product, we will be bringing you out a gift card for a free ham or turkey or would you prefer a $25.00 Wal-Mart stocking stuffer card?”

It is the SAME EXACT card but it changes the potential customer from thinking whether or not they want the sales call to what free gift they want when we do our presentation.

3. Train your sales representatives to explain how having your product or service HELPS them during the holidays!

Regardless of what product or service you offer, I am sure you can find a benefit to having that product or getting that service before the holiday. For example, do you sell cars? How about taking that road trip to see grandma in a brand new model instead of that tired old one? What if you are a massage therapist? Wouldn’t a nice, relaxing massage help you unwind before you go visit your mother in-law?

Find a benefit and sell it!

4. Give back to the community!
My company typically runs a food or toy drive for charity during the holiday season. For each presentation, we allot a minimal amount to go to that charity. It all adds up by the end of the month! We then present the donation to the appropriate charity with a BIG CHECK and have their picture taken. This not only gives back to your community but it also helps your company maintain a positive reputation in your area. You may even get some publicity out of it! For Veteran’s Day, we teamed up with Sports Clips on the “Help a Hero” project. They came to the office for the big check (and the real one) and will be featuring our company as one of the contributors to their fund raising efforts. .

 

Sales is supposed to be fun! If you, as the sales manager or business owner, gets stressed out over the holidays, your sales team will too!

Plan to have a successful holiday sales campaign, put it into place and then go have fun selling!

Fun and Funny Holidays Your Company Can Celebrate

Fun and Funny Holidays Your Company Can Celebrate

People like to have fun. Sales people like to have even more fun!

What’s more fun than celebrating some obscure holiday nobody even knows about? I mean, Christmas and Easter are easy to create sales contests around but what about my personal favorite Talk Like a Pirate day? It is traditionally celebrated on September 19th. Imagine your sales people going around the office talking like a pirate! Too funny!

On a more practical note, you could encourage your guys to contact all of their sales leads that start with “arrrrr”. It’s all about having fun!

Here’s a list of some other obscure and fun holidays your sales team can have fun with:

January 19th – Popcorn Day
Have your sales guys offer a free bag of microwave popcorn to your customers to celebrate the holiday! I promise, your customers will get a kick out of it too! Plus, they get to have a snack on the house! Or how about a freshly popped bag of popcorn for every customer that comes in that day?

February 26th – National Pistachio Day (its nutty!)
Have your sales reps follow up with their “nuttiest” customers! How about getting your sales reps to “get out of the box” and do the scariest thing they can think of when it comes to sales? Maybe have them go completely “nuts” and challenge them to knock doors?

March 14th – National Pi Day
Contest your telemarketers to make 314 phone calls. Challenge the whole sales team to bring in 314 sales leads. Bonus sales that have the number 3 1 and 4 in them. The possibilities are endless! Have an actual pie at the end of the day for the sales people who rose up to the challenge. Everyone loves pie!

April 13th – Scrabble Day
Have each sales person draw a scrabble tile. Whatever letter they draw, they target prospects beginning with that letter. I pity the poor guy who draws a “Z”. If someone draws a blank tile, they get to pick whatever letter they choose! You can find extra scrabble tiles at Aamazon.com here( Scrabble Tiles (100 Letters Tiles))for less than five bucks.

May 11th – Twilight Zone Day
Twilight Zone is the “5th Demension” Use this to get your sales team to do something “weird”. Maybe you could have them go out of their “zone” and do something that makes them uncomfortable like making phone calls or go cold calling. Contest the weird activity!

June 18th – Go Fishing Day
What a fun holiday! You can use this to have your dealers go “fishing” for new leads! Each fresh “fish” could be a $5.00 prize. What if you have your sales team go “fishing” through their sales leads and each appointment set is a prize? Have your sales manager dress up in fishing attire!

July 21st – National Junk Food Day
This can be fun in so many ways! How about offering your potential customer a free bag of chips (in celebration) just for setting an appointment? You could reward each sale made that day with a big order of nachos from the nearest Mexican restaurant. How about a pot luck junk food party? Each sales person could bring their favorite junk food and everyone shares after your daily sales meeting. Definitely a winner in my book!

August 27th – Just Because Day
This is the day your guys get to do what they want… Just because! It could also be the day YOU celebrate your favorite thing “just because”! A great way to celebrate this day is to donate a certain amount (maybe 5% of the sales total) to your sales people’s favorite charity for each sale made that day “just because” you care. People are more likely to do business with your company if they know you care about charitable organizations.

September 1st – My Birthday (also the 22nd is Elephant Appreciation Day, no relation)
How about free tickets to the local zoo? What about challenging your sales personnel to take on their “biggest” client and land a big sale? A prize for the biggest sale made that day? This is one you can surely have fun with!

October 5th – Do Something Nice Day
This is a great one! Who doesn’t want to be recognized for doing something nice? This would be a great day to have your sales reps write thank you letters to their last 30 customers! You could offer a special “Do Something Nice” discount for your customer’s for that day. Another idea is to have a drawing for each sales rep that completed a sales call to be in a drawing. You draw out one sales persons name and give that person a free gift applicable to your business. What about a free tank of gas or a free dry cleaning? Little things go a long way with contests like these.

November 6th – Marooned Without A Compass Day
I am in love with this one! Have a sales meeting and have all of your guys imagine what it would be like to be stuck in a strange location without a compass and their objective would be to make sales happen in order to be to be rescued. What is the one thing they would want to have with them?? Is it fresh leads? A good phone script? A hot prospect? This makes such a good sales meeting!

December 7th – Letter Writing Day
Actual written correspondence has become a thing of the past. The benefit to us sales people is that it is now almost guaranteed to be read. Think about it. We all get those emails we just delete and that junk mail we throw away. When we get an actual hand-written piece of mail, we open it!

Have your dealers write 10 actual letters to potential or past prospects and watch them get results! Make sure you cover the postage too!

Have you had fun reading through some of the crazy holidays we have? I know I had fun researching them! Believe it or not, there are literally hundreds of more crazy fun holidays! Make the most out of all of them!